Brand Portal RFP Criteria for Multi-Brand Companies
AI agents now need direct access to structured brand data, not human-readable guidelines in a PDF.
Celeste Okafor
Contributing Editor, Brand Systems
Celeste Okafor
Celeste Okafor built her career advising Fortune 500 marketing departments on brand governance frameworks before transitioning to editorial work in 2019. She writes with particular authority on how organizations structure brand approval workflows and maintain consistency across global teams.
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